When Life gives you lemonade,

make lemons.

Life will be all




The inspiration for WhyTheFace originally comes from Harry Jóhannsson, Birgir Imsland, and Freyr Jóhannsson. Alongside them, Eminem, Hip Hop, Stussy, and the west side of Reykjavik played a significant role in shaping the brand's early years.


WhyTheFace Hoodies

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WhyTheFace Sweatshirts

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WhyTheFace Joggers

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WhyTheFace T-Shirts

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WhyTheFace Kids

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Print On Demand

Our products are made especially for you as soon as you place an order, so it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Products Quality

Apparel products in our eco-friendly product collection consist of at least 70% organic or recycled materials, or such material blends. All beauty products in this collection are natural certified.

To verify material content, we collect valid certificates from our suppliers. As proof of the organic composition of the apparel products, we only accept GOTS or OCS certificates. For recycled composition, we accept either GRS or RCS certificates.


The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent third-party certification of the entire textile supply chain. This standard also sets limitations on other fibers that can be blended with organic fibers.

Organic Content Standard (OCS)

The Organic Content Standard (OCS) is a certification for non-food goods that confirms the organic material presence in the final product. It also follows the supply chain from its source to the final product.

Global Recycled Standard (GRS) and Recycled Claim Standard (RCS)

The Recycled Claim Standard (RCS) and Global Recycled Standard (GRS) are international, voluntary standards that set requirements for third-party certification of recycled content and supply chain. The shared goal of the standards is to increase the use of recycled materials. The GRS includes additional criteria for social and environmental processing requirements and chemical restrictions.

Ecocert COSMOS

Ecocert COSMOS standard ensures ingredients are derived only from natural origin except for a limited ingredients list authorized in small quantities. On average, Ecocert-certified products contain 99% ingredients of natural origin.

Ecocert standard verifies the composition, processing, and packaging of the product.

The certification ensures an environmentally friendly and safe product that’s made with consideration of biodiversity and the preservation of natural resources. This certification includes other factors like the absence of GMO and petrochemical ingredients (parabens, phenoxyethanol, perfumes, and synthetic colorants).


  • Shipping Costs: We offer free international shipping on all orders.
  • Shipping Times: Shipping times may vary based on your location. Please allow 7-20 business days for processing time in addition to shipping time.
  • Lost or Damaged Orders: We are not responsible for lost or damaged orders caused by shipping couriers. If you receive a damaged item, please contact us within 7 days of receipt with photographic evidence.

Are all products in an order shipped together?

Some of our products come individually packaged to protect their shape and provide extra durability. Here are the products we may ship separately:

  • Snapback hats, trucker hats, dad hats/baseball caps, and visors
  • Backpacks
  • Mugs, wine tumblers, and pint glasses
  • Postcards and stickers
  • Pillows with stuffing
  • Posters
  • Framed posters
  • Canvas
  • Bean bag cases
  • Water bottles
  • Notebooks
  • Blankets

In some cases, we may fulfill products from the same order in different facilities, which means they’ll be shipped separately.

Customs Fees

Depending on your order’s destination and fulfillment location, customers might have to pay customs fees. The fees vary depending on the order value, country limits, and other factors.

Contact Customer Support